How To Use Twitter When You Don't Know What You're Doing
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Are you tired of complicated social media marketing strategies and advanced Twitter techniques that go over your head?
You can breathe a little easier now, because you don’t have to stress over how to use Twitter any more!
Twitter is an amazing digital marketing tool for businesses, bloggers, and authors. There are tons of advanced strategies to grow on Twitter, but none of them will work if you don’t have a solid foundation of the basics.
That’s what this article is all about!
If you’re a beginner or if you want to refresh your Twitter knowledge, then this article is for you. Ready to get started with Twitter?
Great! Let’s begin.
Understanding How #Hashtags Work
The best digital marketing tools in your social media marketing arsenal are hashtags. But what are they exactly? Every social media marketing article you read will tell you to use them, yet most of us don’t even know why or how to use them.
In short, hashtags on Twitter serve as pathways for other people on Twitter to find your tweets. An easier way to understand the importance of hashtags and what they do for your Twitter social media marketing strategies is to look at what happens without them.
Without hashtags, the only people on Twitter that will see your tweets are those that have already followed you. This means virtually no one will ever see your tweets if you’re just starting out with a brand new account.
This is what makes the use of hashtags such a powerful digital marketing tool. Even with 0 followers on Twitter, you can still make your tweets visible to users around the world!
This is because hashtags are clickable and link your tweet with every other tweet using that same hashtag. People on Twitter are constantly searching their favorite hashtags in order to stay connected and up to date with their chosen communities.
You can insert yourself into those very same communities by utilizing the most popular hashtags for your niche. In doing this, you make your Twitter account and all of your tweets visible to the very people you are trying to reach.
All you have to do is add the # (hashtag/pound) symbol in front of any word or grouping of words and you’ve created a hashtag. So simple, right?
How Many #Hashtags Should I Use And Where Do I Put Them?
Now that you understand the importance of utilizing hashtags in your Twitter social media marketing strategies, you will find yourself struggling to figure out how many you should use.
The most common mistake new Twitter users make is cramming as many hashtags as possible into each and every tweet. This approach looks sloppy and could potentially be flagged as SPAM by Twitter.
The optimal number of hashtags to use per tweet is 3, but anywhere from 2 to 5 will work just fine so long as the hashtags themselves are relatable to whatever topic you are tweeting about.
The best way to place hashtags within your tweet are to include them in the natural flow of your sentence structure. For example, if I have this tweet - Five Tips Every New Author Should Read - I would want to use #Author within the sentence like this - Five Tips Every New #Author Should Read.
The other way to include #Author is to put it at the end like this - Five Tips Every New Author Should Read #Author. But this style of hashtag placement should always be avoided.
You have a very small amount of characters to write your entire tweet, so you need save space when you can by including the hashtags within the natural flow of your sentences.
Which #Hashtags Should I Use?
The answer to this question is that it depends on the topic of your tweet. There is no single set of hashtags that will guarantee you the best engagement and click-throughs.
This is where you will spend the bulk of your social media marketing research time. You have to find relevant hashtags that other well known accounts in your niche are using and then experiment with using them in your own tweets.
To help you get started with this, I’m going to walk you through an example of this process.
Open Twitter and click on the search bar to the right of your home feed. This is where you can search for anything across all of Twitter. Type in #YourNiche. If your niche is golf, then you would type #Golf.
Click on the top tab in the results and take a look at some of the other hashtags people are using in their tweets about golf. Curate a list of the most common ones you see and then search each of those the same way you searched #Golf.
After you repeat this process for a while, you should have a nice list of relevant hashtags to use in your tweets. Now you have to start using each of them until you figure out which ones seem to work the best for you.
How Often Should I Tweet?
On Twitter, it’s recommended that you tweet at least 3 times a day and no more than 30. The optimal sweet spot is 15 tweets a day, but for you the sweet spot might differ.
The key is to experiment and listen to the feedback from your niche audience.
But one thing to keep in mind is that likes, retweets, and comments don’t count towards your tweets per day number. Feel free to engage with other people’s tweets as much as you’d like.
The number of tweets per day only represent the tweets you actually write and publish yourself.
What Should I Tweet About?
Figuring out what your audience wants you to tweet about is going to take time and a lot of research. This is where you will spend the second largest chunk of your social media marketing research time.
One of the ways you can get started is to search a hashtag and click on the profiles of people that have tweets in the top tab for that hashtag.
This will give you an idea of what popular accounts within your niche are tweeting about. If you’re just starting out, I’d recommend copying the content topics of some bigger accounts.
This will give you an easy way to test what your audience is looking for and how well they respond to you on each of these topics.
Examples of some other things you could tweet about are product reveals, discounts, competitions, project progress updates, inspirational quotes, free and helpful tools, and free information or advice.
What Are Pinned Tweets And Should I Use Them?
Your feed on Twitter is where all of your tweets remain visible to anyone that visits your profile. The only problem with this is that each of your tweets will quickly become buried in your feed by each new tweet you post.
This is where pinned tweets come in.
If you have a tweet that you want to remain visible at the top of your feed no matter how many other tweets you post, then you want to pin that tweet.
To pin a tweet, you simply click on the drop-down arrow or the three dots at the top right of the tweet and then select pin this tweet. That’s it!
Now your pinned tweet will remain visible until you either remove it from being pinned or pin another tweet. Twitter only allows for one tweet to be pinned at a time, so choose wisely.
How Do I Get More Followers?
If you research social media marketing strategies for Twitter you will find all kinds of digital marketing strategies for growing Twitter followers. Not every strategy works for every niche, so you will have to experiment with some of the more popular ones to see which ones work best for you.
One of the easiest ways you can start gaining followers is by finding people that already show an interest in your niche and then following them first.
This will give that person a notification and an opportunity to click over to your profile and read your bio and tweets. If they like what they find, then they will most likely follow you back.
Not every person you follow is going to follow you back, so make sure you unfollow people that haven’t followed back after a week. You want to make sure that your following and follower numbers remain close on your profile page.
If you’re following 2,000 accounts and only have 100 followers, you’re going to look like a SPAM account to most people. The numbers don’t have to match perfectly, but I would recommend keeping your following number to no more than 75 higher than your followers.
This means that if you have 200 followers, you should be following no more than 275 accounts. If your following number is higher by more than 75, then it’s time to unfollow some of the accounts that aren’t following you back.
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About The Author
Hi, I’m Michael Wellington
I’m an author of mystery romance and romantic suspense and a blogger of book reviews, short stories, and author advice!